ZowieWowie is an electronic-magazine (e-ziine) dedicated to sharing provocative ideas and the shaping culture through memetic transmission; paired with the aspects of humor and paraody.

The term "meme," derived from the Greek word mimema, "something imitated" often refers to a piece of information passed from one mind to another. The term first came into popular use with the publication of the book The Selfish Gene by Richard Dawkins in 1976, and the conceptual framework of memes borrows from the study of genes -- the units of biological transmission.  By analogy with genetics, a meme passes from generation to generation via family and cultural traditions or training rather than via sexual reproduction, with occasional "mutations." Another common usage of the term "meme" relates closely to academic study of folklore and the informal communication of cultural information, in which memes fit into an analogy of "language as a virus".   -- from wikipedia

When ZowieWowie began in 2001, the term “Virus Philosopher” was coined to express the direction and purpose of ZowieWowie.  With the inception of Zowiewowie.com the analogy of the virus was used to showcase thinkers, writers, technology, and movies that seem to work actively as a virus.  The reader was intended to decide if this type of viral influence was good or bad.

A Virus Philosophy is original thought or analysis that maintains its integrity as an authentic, legitimate representation of the creator’s purpose or unintended purpose, even in the face of opposition of popular thinking or recognized cultural and societal standards. ZowieWowie’s purpose is to be an appraiser, incubator, and presenter of original ideas and free thought. We hold the view that Viral Thought is sometimes needed to infiltrate mainstream consciousness and influence adjacent thinkers. ZowieWowie strives to contribute to the natural, evolutionary drive to operate freely, independent of popular perception and dogma, by providing a forum for the functional shaping and progress of culture, sociopolitical rhetoric, and perspective-driven challenges.   The mediums that contribute to these aims are through observing trends, detecting strange and unusual oddities,  transmitting commentaries or literary prose, and bringing it all together through a thought wave that summarizes a theme or central idea from the material that is presented.  Added with these attributes, is the element of humor and/or parody to increase the entertainment value and appeal to a larger demographic of readers.

We believe that "ideas" can also be expressed outside of the academic or written medium through the mediums of art, behavior, and even lifestyle. ZowieWowie exhibits enthusiasm for stimulating technologies, novel ideas, and counter culture/sub-culture activities   Paramount to our mission is the fact that every  human being, regardless of cultural or societal disposition,  is worthy  of dignity as a natural variant of diversity that may provide responsible intellectual, aesthetic, spiritual, and emotional ideas of  life as an equally useful and fulfilling prospect.